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Digital Marketing
Pay-Per-Click Works — If Well Managed
Does your business need to take its marketing efforts online? After all, that’s where your potential customers can be found. Whether from a desktop computer, tablet, or smartphone — Per Pew Research Center, 96% of adults own a cell phone, and 81% have a smartphone — people use the Internet from anywhere and everywhere.
Let’s face it; the Internet has changed how we do business. For decades, companies pushed their story out through print and media ads, promoting their products and building their brand. They used direct mail and many other “shotgun” means to put their products and services in front of prospects. One of the problems with this approach is the broadcast nature of this advertising, sending the message to thousands or maybe millions to engage only a small percentage of those that see the advertising. Then they sell to yet a smaller number of those who were engaged.
Today, besides the push advertising described above, each company must have an Internet presence to create “pull marketing,” also known as Internet marketing – pulling interested prospects to their companies. A more targeted and less broadcast or wide net is a much less costly and more effective approach.
Internet marketing is more than just creating a website, which is essential to a typical marketing strategy. Creating and adding new content on a regular program, optimized for search engine optimization (SEO), and linked to your social media channels is the best path to a sustained search and ‘net presence. But that is just the beginning. Next, you must employ activities to bring people to your website:
Pay Per Click Advertising is one of the quickest, most effective ways to be on page one of search results. Most people do not go to page two or beyond when searching for a product or service!
Internet Business Consultants are specially trained and certified Internet business experts. Like the many other business advisors you’ve come to depend on (such as your lawyer, accountant, or stockbroker), an Internet Business Consultant is in your local community to ensure your business realizes the full profit potential offered by Internet technologies.
If you are looking for new customers, ignoring the Internet is no longer possible. As one of Tucson and Phoenix’s leading Internet Marketing Agencies, Red Coyote Services can show you how to “bring home the bacon.” For decades, companies pushed their story out through print and media ads, promoting their products and building their brand. They used Direct Mail Direct Response (DMDR) and many other means to put their products and services in front of prospects.
One of the issues with this approach is the broadcast nature of this advertising, sending the message to thousands, hundreds of thousands, or millions to engage only a small percentage of those that see the advertising. The resultant sale is to yet a smaller number of engaged people. They did it because it worked — then!
Today, besides the push advertising described above, each company must have an Internet presence to create pull marketing. Internet/Digital Marketing takes a different approach – pulling interested prospects to their companies. Pay Per Click is a much less costly and more effective process, as it is more targeted and less casting a wide net to catch a select few.
For those companies who have or need an Internet/Digital Marketing presence, many companies provide these services individually or in an unaligned manner:
While there are many choices in the Digital marketing space, the team at Red Coyote Services has been in the digital industry for decades. It has provided services to established and startup businesses for over 20 years. We have the experience to assist your company.
And, while we do not give away our services, you will find we are very competitive for price in every arena.
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