The rise of artificial intelligence (AI) has profoundly impacted the world of content creation. AI-powered tools can now generate high-quality content that is both informative and engaging. Using AI-generated content is great news for businesses and individuals creating content that will rank well on any search engine. However, several items to remember when creating an AI-generated blog or webpage that is acceptable to Google for SERP and will rank as an authority document. 1. Use relevant keywords When creating an AI-generated blog or webpage, using relevant keywords throughout your content is important. Relevant keywords will help your content appear in search results when people are looking for information on those topics. You can use a keyword research tool to help you identify the right keywords. Once you've identified your keywords, you can naturally incorporate them into your content. 2. Write informative and engaging content In addition to using relevant keywords, writing informative and engaging content is also important. Relevant keywords or key terms will keep users interested in reading your content and will make them more likely to share it with others. Try to be as clear and concise as possible when writing your content. Technical terms, even jargon, that your audience may need help understanding should be avoided. Ensure to include visuals, such as images or videos, to break up your text, making your content more engaging. 3. Proofread your content before you publish your content, proofread it carefully to ensure there are no errors. Proofreading will make your content look professional and help improve its ranking in search results. 4. Promoting your content You have published high-quality content; now, you must promote it so people will see it. Using social media, directories, and guest blogging can assist you with the promotion of your content. 5. Monitor your results Once you've started promoting your content, you need to monitor your results to see how it's performing. Use a website analytics tool to track traffic, engagement, and rankings. Monitoring your results will help you identify what's working and what's not. Monitoring will allow you to change your content and promotion strategy to improve your SERP. These tips will help you create an AI-generated blog or webpage acceptable to Google for SERP and will rank as an authority document. Creating high-quality content is an essential requirement of SEO, whether a human or an AI program writes that content will help your content consistently appear in search results when people are looking for information on those topics. And it will also make your content more likely to be shared with others, which will improve the content ranking in search results. Additional tips for creating an AI-generated blog or webpage that will rank well on Google: Use a variety of content formats. Don't just write blog posts. You can also create infographics, videos, and checklists, which help to keep your content fresh and engaging. Optimize your images. Make sure your images are high-quality and relevant to your content. Be sure to add alt text to your images to enable people using screen readers to understand your content. Build backlinks. Backlinks - those links from other websites to your website - are an important ranking factor in SEO. Backlinks can help to improve your website's ranking in search results. You can build backlinks by guest blogging, submitting your content to directories, and participating in social media. As it is with anything worthwhile, time is required to build a successful blog or webpage. Expect to see results after some time. Creating high-quality content, promote that content, and you will eventually start to see results.
Author: i5ww2020
Backlinks
Create high-quality content
Continuing to be the most effective way to get backlinks is by creating high-quality content that people want to link to. When you make helpful, informative, and engaging content, people are likelier to share it on their websites and social media channels, increasing the number of backlinks to your site.
To create high-quality content, you must understand your target audience and their interests. You should also conduct keyword research to identify the keywords and phrases that those searching for your products and service. Keyword research will help you create relevant and valuable content for your target audience, making it more likely that they will share it.
Guest posts on other websites
Guest posting is another effective way to get backlinks. When you guest post on other websites, you create content that includes a link to your website. Guest posting not only helps you get more backlinks but also increases your visibility and credibility in your industry.
By searching for websites that accept guest posts, you can search for websites in your industry and look for a “write for us” or “submit a guest post” page. Tools like Ahrefs or SEMrush find websites that accept guest posts that can be used to find suitable guest post sites.
When guest posting, make sure you follow the website’s guidelines and create high-quality content that is relevant to your audience. You should also include a link to your website in the author bio or within the content itself.
Find the right Influencers and bloggers
Allies in link building are influencers and bloggers, which can be powerful allies in getting backlinks for your website. Getting them to link to your website can drive traffic and increase your credibility in your industry.
To reach out to influencers and bloggers, you can start by identifying people with a large following in your industry. You can then ask them if they would be interested in linking to your website.
When reaching out, personalize your message and explain why linking to your website would be valuable to their audience. You can also offer them a guest post or collaborate with them on a project.
Use social media to promote your content
Also, consider social media a powerful tool for promoting your content and getting backlinks. By sharing your content on social media, you increase the likelihood that people will share that content on their websites and social media channels.
To use social media effectively, you must create a strategy that includes posting regularly and engaging with your followers. Use hashtags and keywords to make it easier for others to find your content.
Create infographics and other visual content
Infographics and other visual content are highly shareable and can generate a lot of backlinks. Always include a link to your website in the code when you create an infographic for easy inclusion.
To create an infographic, you can use tools like Canva or Piktochart. You can also hire a designer to create a custom infographic for you.
Participate in forums and online communities
Forums and online communities can be a great way to get backlinks and increase your visibility in your industry. When participating in forums and online communities, you can include a link to your website in your signature or within your posts.
To find forums and online communities, search for keywords related to your industry and look for active communities. You can also use tools like Reddit.
The Most Important Search Ranking Factor in 2022
So…what is it?
Keyword density? The number of blog posts you have or words in your posts? What about choosing lower-competition keywords you know you can rank for? Perhaps your bounce rate? Or how fast your website loads? How about the number of your social media followers and the comments they make?
Truth be told, each of these makes up a slice of the pie that determines your website rank; but getting to the crux of the issue, the number and quality of your site links ultimately has the greatest impact overall.
Backlinko, a leading SEO blog, confirms this by saying, “It’s no secret that link building is the most important skill in SEO.”
If you’ve followed our blog for any amount of time, you’ve heard us beat this same drum for years now—and we will continue to do so as long as this remains true.
Why Are Links Still So Important in 2022?
First, it’s important to understand the whole idea behind Google. One key company goal is to serve the market with the most useful search results for every keyword search in existence. In turn, Google serves users relevant ads based on their searches—with a huge proportion of total revenue coming from advertising, which has a giant impact on company profits.
As such, the rules of their business operations dictate that they serve the market with relevant search results. If they fail to do so? They will watch their revenue, and the entire company, fall by the wayside.
How Does Google Consistently Serve the Most Relevant Search Results?
Google currently owns 91.88% of the entire search market share across the globe. Bing comes in at 3.19%, while Yahoo has a paltry 1.33%. The share data percentages vary regularly, but not a lot. To see the latest share, go to Statcounter.
Google owns the most sophisticated search algorithm in the world and has tweaked it with dozens of updates over the years designed to eliminate human manipulation—achieving the most useful, relevant search results at the top of Google rankings. They continually do this better than others because the market relies on Google far more than other search engines.
What Role Do Links Play?
Each link counts as a “vote,” but each vote doesn’t carry the same weight. For example, a link from The New York Times carries hundreds or thousands of times more powerful than one from your best friend’s website, as the NYT has a massively well-established reputation with Google and is loaded with popular content people read. Moreover, millions or billions of links already point to its site.
If the NYT links to you, you must have done something that’s quite a big deal. Hence, Google rewards that link much more than others, and you must offer amazing content to have earned that link. Plus, you more than likely either know someone at The New York Times or are an incredibly skilled marketer.
Yet, that’s truly what the Web is: an interrelated place with billions of websites, each with its own distinct reputation. The best way to determine your reputation? Examine how other websites assess yours by looking at links (votes), or a lack thereof, to your website.
Wrapping Up
As links and content will continue to represent the strongest ranking factors for your website, you will never waste time and money when you invest in these areas, accordingly.
How to Win More Happy-to-Buy Customers via UGC
SEO has more tactics available than you—or anyone else—have time to implement. Yet, the more you add to the mix of things you can do, the stronger your SEO and the more traffic and sales you’ll pull in.
Do you know about “UGC?” This means “user-generated content” and refers to several different content types.
Since users generate this content, however, it naturally receives heightened levels of trust from online searchers (provided they know it wasn’t sponsored in some way). More trust means more clicks, which leads to more loyal customers.
Here are some different types of UGC and how to score them:
1. Quick Win: Rich Snippets
You’ve undoubtedly spotted these star ratings amongst search results before: 
They make your search listings evident and easy to click on—in this case, with respect to Amazon- but you can also employ the same strategy for your own e-commerce site (through a relatively simple process).
It’s possible to increase your clickthrough rate by 20-30%, which is quite a big deal. However, the amount your sales will increase ultimately depends on the quality of the sales page users click through to.
2. Total Reviews Featured on Your Website Increase SEO, Too!
Rich snippets target a specific page and increase its ranking, CTR (Click Through Rate), and sales. However, the total number of reviews you pull across all products and services on your site also improves your ranking.
For example, check out this chart from the Search Engine Journal—reflecting the number of additional organic visits created on 30,000 business websites following the addition of reviews.
As you can see, it takes a good nine months to achieve the full effect; but every little bit counts.
You might ask yourself: Why does Google even care about these reviews so much?
In short, they aim to give the market what it wants. Since consumers trust reviews from other consumers, Google gives these a boost in search rankings accordingly.
3. Testimonials
Some businesses use separate testimonial pages for their website. Others embed testimonials on various pages where customers are likely to stop and decide.
The latter is likely more effective. However, in either case, testimonials often use essential keywords that Google indexes regarding your website.
Moreover, testimonials act as highly effective “social proof.” In other words, your website visitors read these and place a lot of trust in them when making a purchase decision.
Let your customers write testimonials (you can provide them with questions to guide their responses). In doing so, they’re more likely to use essential keywords and add credibility to the process—compared to professionally written ones.
Wrapping Up
While there are so many ways user-generated content comes into play with SEO (primarily through social media), these are just a few examples of packing an SEO ranking power punch.
Red Coyote Services has content writers and SEO specialists to assist you if you need them. Contact us for a discussion.
Should You Choose a Website Hosting Company Based on Price?
The same concept applies to everything else…including your website hosting! Choose the cheapest company, and you can expect plenty of frustration to come your way.
Your website goes down. It’s slow. You can’t get ahold of customer service when you need help. The company might even lose all your website data, forcing you to redesign it from scratch!
You have so much on your plate already as a small business owner, so it just makes sense to hand the service off to someone else. If you pay more—only a little more—all those annoyances go away, and you can focus on running your business. You close more customers…and make more money!
The good news is that excellent website hosting isn’t expensive. In fact, it’s quite affordable. So, while you may pay more, you won’t have to pay a lot more.
To help you identify cheap hosting services to avoid as you evaluate your options, be on the lookout for these red flags:
1. Hosting Companies Owned by Conglomerates
To turbocharge growth, large website hosting conglomerates buy up a variety of hosting companies as quickly as possible. Then, they increase profitability by cutting staff to reduce operating costs. And guess what? Their quality-of-service tanks! Many popular big-name hosts who advertise like crazy are owned by such conglomerates.
So, when you evaluate hosting services, be sure to search “who owns [host name].” Then, search that company’s “subsidiaries.” Dozens of subsidiaries generally = poor service all the way around.
Thankfully, in this industry, you can find small, niche-based hosting services that charge a little more but offer great service and impeccable uptime. If you work with a local online marketing agency, just ask them who they use for hosting. It’s as simple as that!
2. Free Website Builders Like Wix, WordPress, and Squarespace
Many “free” website builders are severely limited with respect to their features. They may serve their purpose when you first get going. However, as quality website development and hosting is so affordable, why start out with something that only adds to your frustration?
Moreover, today’s consumers are exposed to so many websites that they can instantly spot a subpar site that makes you look like “the new guy” in your industry. Who wants to hire and pay top dollar for “the new guy”?
You’re much better off saving yourself the trouble and going with a reliable, quality web host, such as Red Coyote Services, from the beginning. Not only will this save you extra aggravation, but you’ll close additional customers with a more professional and credible look.
Wrapping Up
Choosing the cheapest web host you can find—or even a free one—amidst a sea of quality, affordable website hosting options will only bite you later on. As a smart business owner, you’re wise to pay just a little bit more now to save yourself a ton of aggravation in the long run!
Contact Us at Red Coyote Services for reasonably priced, high-quality website hosting.
How to Choose a Hosting Service
In 2022, it’s essential to have a reliable website hosting service on your team. You simply don’t have time to gain the technical proficiency needed to manage your site with other higher-value tasks to focus on. So, how do you choose a hosting service? Be on the lookout for specific benefits including:
1. Shared Hosting
When you evaluate hosts, you’ll come across three basic types: shared hosting, VPS (virtual private server), and dedicated hosting.
“Shared hosting” means you share bandwidth on the same server with other companies. This works for small websites that don’t receive a high volume of traffic. Because fewer people use your website, there’s no need to pay for additional storage space and speed or fancy features.
“VPS” gives you more speed and is the best fit for a decent-sized e-commerce site with thousands of pages and many products for sale—or perhaps a blogger with an audience.
Finally, dedicated hosting best serves real serious websites, such as those with 100,000+ daily visits.
As you move up the hosting ladder, you’ll enjoy more features and speed. However, these come at a price and don’t really provide much value for a small or local business.
2. Great Customer Support
You might have questions about your hosting service or contract your hosting management needs out to a marketing agency (which is a common practice, given the expense of owning your own servers).
You want the ability to get help when you need it—rather than when the hosting service actually gets around to it.
Ninety-nine percent of your concerns regarding a hosting service will involve matters you simply need clarification on. Conversely, 1% (possibly even less) will spring from mistakes or errors attributed to your hosting service (no one’s perfect).
Research hosts online prior to making a selection. If you task a local marketing agency with hosting duties, research the company and inquire about their experience with the service they use.
3. Reliability and Speed
When your prospects and customers visit your website, they want it to run quickly and efficiently in the absence of any problems—and they certainly expect to find it up and running!
Unfortunately, not all hosts offer the same reliability and speed, making it crucial to research and compare your options.
If you enlist the help of a local marketing agency to handle hosting duties on your behalf, ask them what their hosting service does differently to deliver better speed and uptime than competing options.
For small and local businesses, hosting will not be a major cost and is in fact relatively inexpensive. Just like anything else, you get what you pay for—so avoid hiring the cheapest hosting service out there!
Find the fastest, most reliable service you can with the best customer service. And, since your business is small, know that affordable options do exist!
We like to think Red Coyote Services is a very good hosting company. If need a host or want to change hosts, we have a hosting package for you. Contact Us Today for a Free Consultation.
Does Your Content Stink?
Who determines the quality of your content? Google? Nope! I’ll give you one more guess…
Got it?
Did you say your website visitors? Ding, ding—we have a winner! Yes, your target market determines the quality of your content. Why is that, exactly? Because if they like it, they click through to your site from search, stay and visit for a minute or two, share your content, and then return to read more in the future. Google factors all of these actions into its rankings.
When you optimize for keywords, Google looks at your content but continually adjusts your rankings based on how well your content performs. Yes, that’s correct: Google operates based on the concept of democracy. The people vote by taking (or not taking) action, and a sole all-mighty king or dictator does not determine what you get to see and hear.
So, How Do You Know If Your Content Rocks…Or Maybe Sucks?
Read this snippet from a local online magazine post and decide which camp it falls into:
An Expert Opinion
So, what do you think? Would you find this valuable content if you were interested in heading to Minneapolis for a weekend getaway? Now, get an expert opinion. What do I think?
It doesn’t matter!
Despite my years in the business, I honestly cannot say one way or another just by looking at the post. The writing quality is decent. It won’t irk Google or hurt rankings in any obvious way. However, the actual value of content is judged by how well it meets the needs and interests of its intended audience. Viewing data and analytics is the only way I gain a sense of this.
While I don’t have access to the website’s analytics tools, I can view basic data via the BuzzSumo Content Analyzer:
Forty-three social shares, and this post was published just a day before capturing this screengrab. So, more shares were and are bound to roll in!
Now, this website is a step above your typical small local business site—so I’m guessing it’s not their most popular post. Let’s check out the BuzzSumo data on their most buzzworthy site content:
Per this data, their top posts have achieved 1.5k-2.1k social shares. A reasonable guess for this website would assume that a typical post enjoys maybe 100-200 social shares. As the numbers typically take a few weeks to get up to speed (that’s how content works), the post you just read is likely an average post.
How to Use This Information to Determine Your Content Quality
Share numbers from your website won’t be nearly as high simply because you’re smaller and have a less expansive reach. There’s no shame in that—it’s merely a fact! For you, 50 post shares might be pretty decent.
You can also use BuzzSumo to research competitive sites to determine how many shares they achieve. And remember, as they may have built up a more extensive audience over the years, you can’t say your posts aren’t successful simply because they fall behind when it comes to the number of shares; but you can get an idea of which types of content work in your niche. Then, write your opinion on the same subject but dive deeper and offer a more helpful perspective. Add pictures and videos to clarify your meaning, and link to use outside sources.
You’ll then know you have great content, meaning you need only get yours in front of the right eyeballs. Great content comes from trying different approaches, studying data, and improving—with incremental improvements building slowly over time.
Armed with the correct data, you’ll know precisely whether your content stinks…or (hopefully) rocks!
Transforming Facebook Passers-Bys
Most small and local business owners think content works like this:
A visitor reads your content (Facebook post, blog post, web page, or whatever). They are amazed. They can’t wait to contact you and become a paying customer.
Unfortunately, the scenario outlined above is only valid in a small percentage of cases.
In reality, visitors read your content. Some who find it helpful for solving a painful problem they have are, in fact, amazed. Yet, they don’t need to pay for your services right now—so they like you, bookmark your page, join your email list, and take whatever action they choose to stay in touch. Then, when they encounter a problem they know you can solve, they decide to hire you. This process can take months—and sometimes even more than a year!
With this in mind, content’s all about building relationships. First, you capture attention. Then, you strive to hold that attention by providing consistently useful information your competitors don’t offer.
But how can you use Facebook, specifically, to help deepen relationships? Check out these tips:
- Use Facebook Chatbots
Yes, these tiny pieces of software exist and send automated messages you can use to deepen relationships with your customers.
For example, let’s say you create a Facebook post on which a few people comment. The chatbot then sends them an automated message that perhaps includes a link to a blog post you wrote further elaborating on the same subject. At the end of that blog post, you can direct your visitors to a web page selling a service that solves the same problem discussed in the center.
- Send Chat Blasts
Chatbots also allow you to send custom messages based on information gathered from your Facebook page visitors.
For example, when they land on your page, you can seek to determine their gender and age. Then, since you are knowledgeable about consumer inclinations to purchase specific products, you can send a tailored message about a special offer designed just for them.
This is much more effective (and wins more sales) than blasting out an identical offer to everyone via a single Facebook post. You’ll even see higher engagement rates than email (which is traditionally the most effective way to score additional sales).
- Send Drip Campaigns to Win Higher-Price Leads
Let’s say you sell a premium business-to-business service. Rather than aiming to get buyers to act right now, you send them information slowly over a series of months: perhaps including a link to a blog post, then a white paper, and finally a case study. And then they come back to you with a PO!
Wrapping Up
The incredible power of online sales lies in the data you can harvest and your ability to more precisely target messaging than you ever could using TV, radio, billboards, or newspaper ads.
With this in mind, these Facebook strategies are merely another tool you can add to your arsenal.
The 4 Types of Search Intent (And Why It’s Important to Understand Each)
Should you rank for the keyword you want? Well, that depends. And fortunately, we’ll help you understand what that depends on.
Take a minute to learn about the four different kinds of search intent and why/how you should target each one:
- Informational Intent
Yep. This is the most common reason someone turns to the web. Searchers have a question they’re seeking an answer to. Accordingly, these keywords have the most significant search volume.
You target these types of searches on your website with blog posts—meaning you don’t want to sell just yet. For now, you’re looking to earn attention as the best resource for this search (compared to all others).
- Navigational Intent
People already familiar with your company or seeking a page they can’t find via manual navigation employ this search type. Perhaps they’re searching for your home page, a product or service page, or a contact page.
While you want to optimize for these searches just in case, you should first focus on ensuring your site is so easy to navigate (and even to search from within the site itself) that people won’t even need to perform this search.
- Commercial Intent
Despite the name, these searches don’t involve 100% purchase intent. Instead, customers need a little more information before they finally feel ready and well-equipped to buy.
Informational pages—such as reports or blog posts—and sales pages discussing your services are perhaps just the ticket needed to transform visitors into paying customers.
- Transactional Intent
At this point, searchers have 100% purchase intent. Likewise, these searches focus on finding products or services that summon direct, immediate sales. This could be something like “Warby Parker men’s eyeglasses.” For the sake of comparison, “eyeglasses for men” would represent an informational intent search for the same product. Consumers who employ phrases like this are likely comparing and evaluating options.
Concerning a service, “North Texas Foot & Ankle Podiatrist” is one example of a transactional intent search—revealing the customer knows the company and wants to visit. Conversely, commercial intent might take shape as “Dallas podiatrist.” In this way, the customer will likely examine Google reviews, blog posts, and Facebook pages (and reviews on the same) to compare options and make a decision.
Where Should Your Page Rank?
Now that you understand different types of intent, you can decide how to construct your pages so they meet customers right where they are.
Ask people to buy when they search using an informational intent keyword phrase, and they’ll get turned off and leave. Give them the information they want—the very best you can offer—and they’ll gain interest.
With this in mind, examine each phrase you optimize your website for and consider: what do searchers want when they enter that phrase?
It’s a never-ending process worth mastering, as you’ll sell more when your site is optimized for both machines and searchers.
