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With somewhere around 500 algorithm changes per year, and much of Google’s algorithm driven by AI, it’s easy to see why you could make SEO mistakes.

You don’t have to worry about having 1000 lines of code in your website, mistakenly forgetting a semicolon somewhere, and having your rankings trashed as a result. Google’s got some common sense.

At the same time, you can still make mistakes in SEO.

And here’s the biggest ones you can make, which can absolutely ruin your rankings if you don’t change your approach:

  1. Shifting Your Focus from Delivering the Most Value to Technical SEO Only

Technical SEO is necessary to rank well. You can’t succeed without it. However, even more important is your ability to deliver the best value in your niche.

Let’s say you offer HVAC services in DFW. Then, your blog should offer the most in-depth solutions to common consumer HVAC questions. You should be better than any other blog available, or at least aiming to do that.


More value means you attract more attention. That means you get more links and social shares, without necessarily having to work for each one.

It’s easy to dupe yourself into focusing too much on technical SEO. Just like any other aspect of your business, there’s a psychological mindset to it. And it’s one you have to constantly check yourself on so you stay on-course.

  1. Ignoring User Experience

What do people think and feel as they use your website?

That’s “user experience.” Of course, you want them to be happy and to get what they want quickly.

…But many websites, especially at the SMB level, don’t do this well. Some even have outdated designs that cause consumers to wonder if the company is even in business anymore.

Others focus too much on what the company does (versus why you should choose that company). Slow load times, awkward checkout experiences, and disruptive, irritating pop-ups and advertising drive your visitors nuts!

Google takes into account user experience metrics when ranking your site. Factors like bounce rate, on-page time, page load time, and many, many more assist in determining where you rank.

You can use these 14 tools to help with user experience testing. You can also just ask friends and family members to use your website and give you their honest opinion of what they like most, and least.

  1. Forgetting Content Promotion

If you want serious links, you have to write amazing content and promote it. Gone are the days when you could simply create content, let it index in search, and do no more. That worked several years ago before most niches became saturated.

It’s absolutely possible to write the best content in your niche…and not have it do you any good in search because no one knows about it.

2017-2017 SEO is Simple, But It’s Not Easy

SEO isn’t hard to understand or do. But it’s a lot of good ol’ fashioned hard work. It takes a small team to do well locally, and a much larger one to rank nationally.

Keep these 3 top mistakes in mind…and ask how the SEO companies you’re talking to address each as you chat with them.



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