Yes, you can do some things to win the fight for local search rankings. And what’s more, they’re fairly simple.
You may be a time-strapped local business owner. But, you can take some small steps to help out your SEO company.
Here are some simple things you might consider:
1. Compelling Titles and Meta Descriptions
For titles and meta descriptions, you simply use the SEO by Yoast plugin. It shows you exactly how your search result appears as you type it in. This is important because the length of both your title and meta description actually change. Go too long, and you see the dreaded (…) in the search results.
That’s a huge turnoff for searchers. So, Yoast SEO helps you stay on top of that so you don’t make mistakes.
Now, as to writing titles and descriptions, you simply answer the question,”So what?”
That’s what searchers think. “So what? Why should I click on your search result instead of any others?”
The better answer you offer to that question, the more clicks you get. Benefits, emotions, and experiences are most enticing for consumers. Business people want emotional benefits too, and you have to compliment those with benefits for their business also.
2. Make Your Business Worthy of 5-Star Reviews
Local business owners are finally getting it. Reviews are key to their success. 70% of consumers will leave a review when you ask. 84% trust online reviews as much as a personal recommendation.
For starters, make sure your company offers 5-star products and services. Study your competition’s reviews to see what people like and don’t like about their company. When you get negative feedback, take that to heart and change your company for the better (assuming it’s not an unreasonable customer). Publicly show you care by responding and fixing what’s wrong, and then ask your customer if they’d update your review.
Never, ever create fake reviews. Many businesses do this. They get away with it for a while. But it eventually catches up to them.
3. Monitor Your Analytics Carefully
If content is king, analytics is queen. You’ll want to watch how long people are staying on your website. Do they bounce? How many take the action you really want them to take?
Test small changes to your website to optimize these. Change what you offer in the headline. Write different calls to action. See what works best with your website.
That’s how the winners separate themselves from the pack.
If you use these 3 techniques, you’ll be well ahead of most local businesses.