Got all the leads you want from your website? Or, perhaps, you’d like more? Truth be told, no company website does a perfect job driving new leads to their sales team. Even if you have an excellent site, new techniques and creative approaches always come on the radar.

The work is truly never done when it comes to websites. But what can you do right now to summon a quick boost in the number and quality of customers you win from your website? Try these three strategies:

1. Go With New and Different Information

Why “new” and “different”? Because this attracts attention—it’s just how human minds work. After hearing and seeing the same things over a period of time, your mind naturally becomes interested in something that stands out amidst a sea of redundant information.

This is in fact quite easy to do. Since you are undoubtedly familiar with some common myths and misunderstandings in your niche, talk about the truth in this regard. Or maybe a new trend is emerging, but you have a good reason why people shouldn’t follow it.

Talk about this on key pages of your website, especially your homepage. Your blog is also a good place to share this information as well.

2. Acknowledge Customers You Can’t Help

You’ll notice that most small businesses want to discuss some vague notions using language such as “best-in-class,” “custom,” or “leaders.” Your website visitors will begin to snore upon seeing these grossly overused terms, ultimately tuning them out.

If you attract the likes of a specific type of customer who’s not a good fit, your website should make it abundantly clear you can’t help them. For example, you might say, “If you need a two-week turnaround, please know we’re not a good fit for you.”

While it might seem counterintuitive to turn away business, you won’t have to waste your time serving customers who refuse to let go of unreasonable timeline expectations (in this case) or possess any other qualities that don’t align with your business.

3. Answer Customer Questions During All Stages of the Sales Cycle

You know the questions customers ask indicating they’re just thinking about using your product or service but are not quite ready yet. Likewise, you know the questions they ask when they’re finally ready to buy. Simply answer these questions on your website pages just like you would in person—in turn accommodating everyone, regardless of their current position within the sales cycle.

There’s no need to spend time answering the same questions over and over again. Your website does that for you! And then when people are ready, they’ll call. See how simple that is and how much time you save?

Your Website Is Your Greatest Salesperson

It’s not easy to make your website do all the selling it should, as it clearly takes a lot of work to create all the information needed to sell in-person and then transfer it to your site.

Yet, this should be your goal. Because once it’s up and running, your website will sell to every person who visits on a 24/7/365 basis.