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As a small or medium business owner, you know just how valuable outsourcing to vendors can be. Without your vendors, growth is nearly impossible—which is okay if you want to stay small and keep your business manageable. Yet, if you want to grow, you need a lot of help from people you can trust. This will allow you to focus on creating strategies and implementing processes that propel rapid growth.

Today, outsourcing often works much differently than it used to. For example, did you know you can easily find an independent contractor who will do the grunt work for you so you don’t have to? Here are some essential processes to strongly consider outsourcing now and in the years to come:

  1. Cybersecurity

You hear about big corporations that get nailed all the time with cyberattacks and the millions of customers who lose their data as a result. These stories make headlines and grab people’s attention.

What you don’t hear about are the SMBs cybercrooks love to attack. Why? Because they know these types of businesses aren’t nearly as sophisticated as corporations with respect to cybersecurity—meaning it takes much less effort to take control of your PCs or entire network, demand a ransom, and make a clean getaway.

Cybersecurity nuances evolve so quickly that it makes sense to outsource these needs to a company who can keep up.

  1. Web Design

Since websites are the new storefronts, you need to pay constant attention to yours at all times. You simply can’t do what businesses used to get away with for so long: make a new website, forget about it for 3-5 years, and then make a new one when the time felt right.

Web design changes constantly, and Google’s algorithm rewards websites whose designs allow for the best user experience. As such, it’s just good business sense to hire an experienced web design firm (or independent professional) on retainer.

  1. Creative Marketing Tasks

This can mean messaging, visual design, and more. Online marketing is a huge trend right now due to how difficult it is to stand out in this space. As this discipline is by no means established, it takes time and effort to understand how to differentiate.

Analytical work, however, should remain in-house to allow you to focus on strategy.

  1. Marketing for Employee Recruitment

The job search process has evolved a lot also. Nowadays, prospective employees can research your company online and learn tons about you before even applying. Sites like Glassdoor, for example, provide the ability to learn how a company’s own employees feel about working there.

Given the above, marketing during the job search process now works both ways: your recruits must put their best foot forward for you, but you must do the same. Either which way, outsourcing recruiting allows you to hire people who best fit your company and will (hopefully) spend years working for you.

 

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