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After reading the title of this post, you might think,”Well, they’re just saying that to make money.”

You can certainly look at it that way. Hey, if we’re not going to convince you, then you’re definitely better off doing it on your own.

Once you get sick and tired of doing your own SEO after you realize how much cumbersome labor it involves, then you might have a different opinion. But, as the saying goes, pain is the greatest teacher.

If you’re starting to wonder why it would be a good idea to outsource your SEO, then some of these reasons may make some sense to you:

  1. There’s Nothing Easy about SEO Anymore

SEO, back before anyone knew anything about it, was simple. Remember seeing those web pages loaded with paragraphs of nonsensical keywords back around 2005 or so? That was SEO.

Of course, do that today, and you’ll get booted from the search rankings in a heartbeat. And, you may never return.

Now, it takes teams of people working together to get you ranked for your target keywords, even if they’re not intensely high in competition.

  1. It Changes Fast

Google’s algorithm changes so fast its own engineers can’t even tell you exactly what works. Of course, they know the principles and generally what works. But, ask them specific questions, and you don’t always get straight answers.

Do you have the time to stay updated on Google, and run your own business too?

  1. Google Doesn’t Accept Ignorance as an Excuse

What, you don’t know about the latest change? And, your website violates that change.

Tough luck for you. Google’s going to penalize you and not feel sorry for you.

It’s your problem to deal with. It’s rare. But, you can wake up one day to all of a sudden see your traffic, and sales, have tanked. And, Google’s not always going to tell you why.

  1. Pros Have the Right Tools

Spreadsheets just barely get you through. Plus, there’s a nearly infinite number of tools you can  use to help you do your SEO. Some work better than others, but you have to use them a while first to know their quality.

That’s where pro SEOs come in. They’ve already vetted the tools and have efficient processes set up. It takes years to get these fine-tuned…even when you do this full-time.

Do you really want to do that?

Being a pro SEO is just as difficult as any other job. So, keep that in mind the next time you consider doing your own SEO.

Do you really want another full-time job in addition to what you already do for your business?



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