You produce content. But you don’t get the results you want.
Well, perhaps you don’t understand how to be the best at creating top-level content in your niche.
…And you don’t have to feel embarrassed or ashamed. Because creating the crème-de-la-crème of content takes painstaking hard work and dogged determination.
Even skilled and experienced content creators have to put every ounce of their blood, sweat, and tears into their content to remain at the top.
It’s that hard.
And especially so here in 2018 where you have dozens, if not hundreds, of posts, videos, animations, podcasts, and infographics on exactly the same topic.
So, let’s examine what a truly astounding blog post looks like so you understand what to shoot for:
Brian Dean’s Backlinko blog is unquestionably one of the top 2 or 3 blogs in the SEO niche.
The guy gets nearly worshipped as a SEO (and content) demigod.
His most recent post, The Definitive Guide to SEO in 2018, spans an amazing 20,000 words.
But it’s not so much about the length.
It’s about the advice the words deliver.
That’s what keeps people coming back. It’s what gave this post 7100 shares (and counting). And it’s what inspired 473 comments.
Well, those words and Brian’s pre-existing status as a leader in his niche.
How long does it take to write those 20,000 words?
I don’t know. But, you can estimate at least a good 40 hours, and possibly up to 60.
By the way, Brian favors the approach of publishing 1-2 blog posts per month. And these days, he may not even publish that frequently.
All his effort goes into a single post that dominates the competition for a long, long time.
In many niches, blog posts sorely lack any real visual appeal.
This isn’t a complete killer for your post’s popularity if you don’t take the time to do it.
But it hurts.
In the SEO niche, blogs on average do a better job of focusing on their visual appeal than most other niches.
But if you can find the time and/or money to have a useful and engaging visual appeal added to your post, it makes a huge difference to the number of links, shares, and comments you get.
For example, when you first visit Backlinko’s post this simple (but engaging) image greets you:
…And then when you scroll down, you see this graphical menu which allows you to click and navigate to various chapters in the post:
…And you’re bombarded with many custom graphics and videos throughout.
I don’t know what the cost for this design would be, but since Brian’s so popular in his niche and wants to keep his status, you can bet he didn’t skimp on costs.
Don’t Feel Constrained to This Ideal
Now look, this is the upper end of what you can aim for – the best the web has to offer (in regard to written content).
You don’t necessarily have to match it yourself because it might be out of your budget.
But, the closer you can come to this ideal, the better off you’ll be. Not only that, but your search rankings will stay secure not just for the next couple months, but for years ahead while your competitors figure out what to do.
By the way, other great example blogs to study and imitate include:
You may have your own favorites too. For now, you understand what your blog must look like to dominate your niche.