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Voice search sure is fantastic. Rather than slowly typing into a search bar and making mistakes, you use your voice—and most of the time, Google and Siri get it right the first time!

Ok. So they’re not perfect. But they’re perfect. And just a search or two yields precisely what you want from your voice search.

Here’s the thing:

96% of businesses fail to list their business data accurately on Google, Yelp, and Bing (which account for 90% of local business searches). So even when customers search for your business, they’ll have a more difficult time finding you than necessary…if they even see you!

Or, you can look at it another way: by making a few simple changes, you can scoop up a bunch of customers your competitors would otherwise get.

Simple-to-Fix Mistakes Most Businesses Make

The data shared earlier and below comes from an Uberall research report. While most local businesses don’t list their company data correctly, the problems are simple to fix. Specifically:

● 50% of businesses don’t list their opening hours correctly
● 30% of businesses don’t list their website address
● 25% of businesses don’t name their location
● 20% of businesses don’t list their street address

What These Mistakes Cost You

Statista shows Americans spend 261 minutes (4.35 hours) per day on their smartphones: a trend that has increased every year since 2012.

And remember, 5G wireless technology—which enables faster and more extensive data transfers than ever before—was recently adopted nationwide. As bandwidth and ease continue to increase, so will mobile technology use.

What’s the actual cost of the afore-mentioned oversights? Hard to say. But it’s most undoubtedly significant, given the size and strength of these market trends.

You Can’t Ignore This Quick Win.

In business, you’re constantly comparing the size of the investment versus the reward. In this case, there’s no need to invest many resources—if any at all! Updating your business location information across leading search sources is not an overly arduous or costly task. Yet, doing so can pay dividends.

Small investment. Much bigger reward. A no-brainer for most businesses.

Is your business information accurate? Now’s the time to check, so you don’t miss out on the power of optimized voice search results.

 

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