Did you know content marketing has actually been around thousands of years?
The first content marketing actually comes in the form of cave paintings. We don’t always know what they mean, but the first human beings wrote “content” that conveyed their message.
More recently, older forms of content include magazine articles, physical paper newsletters (think investing newsletters), and newspapers. If you look back at these old forms of content, they even have many of the same topics you see today:
Why Did Content Marketing Get So Big?
Simply put – because Google said so. Amazingly, Google holds 67.6% of the entire search market share in its grasp. That number’s low compared to what we’ve seen, but all numbers agree Google dominates.
In the early days of search, like 2000 – 2005, Google didn’t care about content one bit. In fact, ranking in the search was amazingly easy. The average, even newbie, search marketer or agency of today could have become wealthy back then. All you had to do was spam the keywords all over the web pages, and you got to the top.
But Google’s leadership was smart. They knew what would keep people using their search engine would be their ability to return the best search results.
Google Releases 2 Algorithm Updates that Change Search Forever
On February 23, 2011, Google released the Panda update, which would forever change the search landscape. It affected 12% of all search results. The most recent update, Panda 4.1, was released on September 23, 2014.
Then, about a year later, along came Penguin on April 24, 2012. This didn’t hit content as directly as Panda. But it did force websites to stop spamming keywords. Now, Penguin Everflux means this algorithm change updates continuously.
Those 2 updates give preference to websites with quality content. These days, Google doesn’t just prefer pages with good content. It wants massive websites with great content – sites with 50, 75, and 100 pages or more.
“Websites” are slowly ceasing to exist. Now, Google basically wants an “online magazine.”
How’s a small business supposed to keep up with all that?
Google, unfortunately, isn’t all that concerned with helping out small businesses. They make the rules, they know it, and you have to deal with it.
So, you must have one of these: