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You’re excited to talk all about your products and services. You think you have the greatest solution for your customer’s problem on earth.

…And you likely have a good one.

However, you can’t let that excitement distract you from the fundamentals that make social media marketing work.

How do you become a leading voice in your niche? It’s not easy in social media. You can start easily. But to attract a loyal following who can’t wait to hear what you have to say and wants to buy from you…that takes a ton of work. And the success of that lies in these principles:

  1. Be the Most Useful Company in Your Niche

Many SMBs want to talk about their products and services. However, when done too much, that kind of marketing falls flat on its face.


Right or wrong, consumers want to get use out of what you share. As they get cool information they can put to use and improve their lives, they trust and like you more.

At first, you should share 80% of your content from other websites related to you in your niche. Just 20% of your content should come from you. Some of that should be useful, while some can advertise.

If you overdo that ratio consistently, your followers doubt your trustworthiness. They stop paying attention to your posts and unfollow. Keep the ratio in balance, and they’ll be happy to buy when they have the need.

Feedly is a great tool for finding content from other sources that your followers would love to read.

  1. Consider Paid Advertising Options

Every social media platform has paid options. Facebook practically forces you to use their advertising to reach most of your followers. They’ve written their algorithm to display your own posts to as few of your followers as possible. It’s their business model!

All other social media platforms work in a similar way, although not to as extreme of an extent.

Don’t view paid advertising as a “shortcut” to growing your audience. That will lead to you spending too much money on it. Instead, view it as an opportunity to boost an already successful strategy.

  1. Make the Most Efficient Use of Your Time

Ever wandered around on Twitter? It’s a real mess. Hundreds of Tweets, trending topics, direct messages, and constant notifications flitter about.

Twitter’s not unique. All social media platforms want them to spend as much of your time as possible on their network. Because then, they have the greatest opportunity to get you to click on ads so they make more money.

As a result, it’s easy to waste hours on social media each week. Batch your processes. That just means doing the same task for several hours one time per week or month, rather than spacing it out more frequently for smaller periods of time.

You get your work done fastest and make the best use of social media. It doesn’t suck your valuable time that you could use elsewhere in your business.

Yes, Social Media Works. You Just Need Experience or Time on Your Side.

You’ve probably heard these horror stories of companies spending all sorts of time on social media, but ending up without anything to show for it. That does happen.

So, invest your own time wisely, or hire someone you trust to get you real results that benefit your business.



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