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For whatever reason, YouTube floats under the radar when it comes to driving traffic to your website. You don’t need 100,000 or more views to get a significant number of customers. And it’s one of the levelest social media channels out there because it doesn’t take a lot of work to get thousands of views.

  1. First, You Have to Get YouTube Views

The first logical step is that you have to get people viewing your videos. You do that by:

A. Creating amazingly valuable content to your audience, usually by teaching them things they didn’t know. Think about the most common customer misunderstandings or questions you get…and then answer those. This is your foundational step and determines the success of the rest of the process

B. SEO optimize your video’s title, tags, description, and thumbnail. The title itself should address a problem your market has.

C. Create an eye-catching thumbnail.

  1. Send People To Your Website

This one’s deceptively simple. In the intro of your video, say,”Hey, this is [name] from [].”

Close your video by saying the same.

Most businesses don’t do this. They think it sounds too simple. You might also edit your video to include your website URL at the beginning and end of your video.

You can also add an annotation, which is a clickable link that appears in your video.

If you get questions in your comment section, they present an awesome opportunity to send people to your website.

  1. YouTube Rocks Because Marketers Focus So Much on Other Channels

Twitter, Facebook, LinkedIn, organic search, and Google Adwords get all the attention. And they’re great tools to use.

Facebook has precision targeting. LinkedIn is where everyone in business hangs out.

But YouTube doesn’t get a whole heck of a lot of attention by comparison. It presents a golden opportunity for you to snatch up search traffic that your competitors don’t even know of or care about.

And the nice thing is, you don’t even need an existing audience. You can build yours from scratch…with comparatively little competition.

Strongly consider adding it to your marketing mix in the future.



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