For whatever reason, YouTube floats under the radar when it comes to driving traffic to your website. You don’t need 100,000+ views to reel in a significant number of customers AND it’s one of the most efficient social media channels out there because it doesn’t take a lot of work to get thousands of views. With this in mind, let’s dive into some specific strategies so you can reap these benefits for yourself.

1. First, You Need to Get YouTube Views

The first logical step is making sure people view your videos. Do this by:

A. Creating amazingly valuable content for your audience, perhaps teaching them things they didn’t know. Think about the most common customer misunderstandings or questions you get and then answer these as a foundational step to determine resulting success.

B. Tasking your SEO team with optimizing your video’s title, tags, description, and thumbnail. The title itself should address a pressing problem for your market.

C. Create an eye-catching thumbnail.

2. Send People to Your Website

This one’s deceptively simple. In the intro of your video, say, “Hey, this is [name] from [website.com].” Close your video by saying the same. Most businesses don’t do this, assuming it sounds too simple, and you can also edit your video to include your website URL at the beginning and end.

Feel free to also add an annotation, which is a clickable link that appears in your video. And if you receive questions in your comments section, this presents an awesome opportunity to send people to your website.

3. YouTube Rocks Because Marketers Focus So Much on Other Channels

Twitter, Facebook, Instagram, LinkedIn, organic search, and Google Ads get all the attention—and they’re great tools to use. Facebook has precision targeting. LinkedIn is where everyone in business hangs out. Since YouTube doesn’t get a whole lot of attention by comparison, this presents a golden opportunity for you to snatch up search traffic your competitors don’t even know or care about.

And the nice thing is, you don’t even need an existing audience. You can build yours from scratch, with comparatively little competition.

It’s for these reasons and more that you should strongly consider adding YouTube to your future marketing mix.