It’s no secret consumers use their smartphones to shop moreso than ever before.

But let’s put it into perspective with a couple eye-popping stats:

1. Consumers will shop this holiday season in what Google calls “micro-moments.” This means they’ll do it in their spare time during the day – walking, commuting, lunch breaks, and so on. In fact, 54% of consumers have said they will shop like this.
2. Mobile shopping-related searches have grown 120% year-over-year.

So this means day-long trips to the mall, Black Friday, and Cyber Monday may be losing some steam.

What Should You Do with This Information?

Here are some things you can do to make sure you get the most sales you can with this emerging business opportunity:

• Make sure your website is designed for mobile users. You don’t need a separate website. It duplicates expenses and makes a lot more work.

 But your existing site should be simple to use for the mobile crowd. This is no longer optional. Technically it is, but you’re really shooting yourself in the foot by not doing it.

This means text should be large enough to read without zooming. Users shouldn’t have to scroll right to read the rest of your text. Buttons should be easy to click with thumbs. Forms should be easy to click and submit. Checkout processes should require the fewest number of steps possible to purchase.

Small stuff. But when you don’t do it, it all adds up and can put a huge dent in your sales.

• Create a video FAQ. That same post from Google says 64% of smartphone users would prefer to watch a YouTube video to get an answer to their question (instead of reading a manual or talking to customer service). Not only would you make them happier, but you’d save some money on customer service hours too.

No need to be fancy here. Simply make a list of the questions you get all the time, and answer them with a short video. Plus, few if any other companies do this, so it would be another way to differentiate and stand out.

• Offer time-sensitive deals that last just a few hours. When consumers feel the urgency to act, they’re much more likely to take action. So have your agency, or do it yourself, and create a landing page with a time-sensitive offer you send that sends an e-mail and offers consumers just 8 hours to act, or until the end of the day.

You’ll have to test different offers and times to see what works best.

With the Web, There’s Plenty of Room for Creativity in Business

These are just some ideas where your business can gain value from the increasingly digital life the average American leads. At the end of the day, there’s a lot you can do.

Web-based business is really only limited to your imagination. So if you have a burning idea or desire, don’t be afraid to put it to the test and see if it works.