So these changes haven’t officially rolled out to every Company Page yet, but whenever Facebook makes any change, you can bet there’s going to be lots of attention. One thing Facebook does well is test, innovate, and continue to change along with the market. Partly due to this, even though it’s only been publicly traded for under a year, its stock value has more than tripled – rising from 22.90 in June 2013 to around 71.0 here in March (don’t take this as a stock tip to buy though!).
If you don’t already know, its ultimate goal is to be more dominant on the web than Google, and even take away as much search traffic as possible. But, these changes don’t have much to do with search.
So What’s Going On?
Nothing too dramatic, actually, but a few noticeable things:
So, like we said, they’re not dramatic changes, but they are noticeable. Comments on websites like Mashable, one of the first sites to break the story, have been mostly negative, but some reaction like this is to be expected.
Will this significantly hamper your digital marketing efforts? Probably not. And as always, everyone will learn to adapt and innovate.