If you’ve written your own blog for any length of time, you know how challenging it becomes to find more content ideas.
It’s even harder to be unique in your niche – one of the greatest ways to differentiate and gain attention.
Yet somehow, some companies seem to consistently find winning content ideas all the time. And they get the blog comments, social shares, search engine rankings, and customers you want.
So how do you find can’t-miss content ideas?
Here’s some strategies for doing just that:
The nice thing about the web is that all the information you need to succeed is publicly available. In some cases, someone else has already compiled and published it.
Then, they show you the most popular content for that keyword – along with some data. For example, you’ll get the social shares.
And since you know certain topics work well at their site, your audience will like them too.
You can also look at your own analytics data and see what’s worked well in the past. Then, you simply create similar content – but go down a slightly different road you haven’t explored before.
If you want to rank for a specific keyword, it really is just as simple as Googling the keyword and then creating your own content on that topic.
The fact that a content piece has become ranked highly in Google doesn’t necessarily mean it’s the most appealing angle on that topic. It does mean, however, that the particular topic got in front of enough eyes to generate enough traffic, social shares, and links such that it currently retains a high position in Google.
So truthfully, a large part of your content’s success depends not just on the angle you take on your content…but also on your ability to promote it.
If you have any kind of active Facebook page, email list, blog – or any way of interacting with your customers (including in person), simply ask your audience what they want to know more about.
You can give them options. You can also just leave the question wide open and see what comes back.
You’ll hear the same things over and over. And those are some of your top content topics.
As you find your ideas, write them down. You should have no problem identifying more topics than you could ever write on.