Many people believe upper-echelon consumers with high incomes require fancy language to buy. That’s not true. They talk just about the same as anyone else. However, the difference lies in what they talk about.

With this in mind, we want to tell you about household income targeting strategies that allow businesses using Google Ads to target and avoid audiences or adjust bids per specific income ranges. These are:

• Top 10%
• 11-20%
• 21-30%
• 31-40%
• 41-50%
• Lower than 50%
• Unknown

There are numerous benefits to doing so. First and foremost, you can target the highest income earners using high-value campaigns to make sure most of your budget is allocated to keywords that enjoy high conversion rates. Income targeting also allows you to sidestep low-income households when launching your campaigns and adjust your bids to better target high-income earners without diminishing overall search volume.

The result? A noted ability to maximize your advertising dollars and pack a punch with respect to campaign efficiency.

How This Comes into Play in the DFW Area

The Metroplex reflects a wide range of incomes and certainly a fair share of high-income earners. Yet, imagine you were privy to the income of every customer you want to attract.

For example, let’s say you sell fancy audio-video home theater systems that interest people who earn $100,000 or more annually. Now, you can target DFW suburbs where this makes the most sense and home in on the best household income range.

Then, to make this work, you sell the experience of owning an amazing home theater with comfortable seating to this segment of the population. Avoid the temptation to use fancy, flowery language—that’s the stuff you see on TV. People who buy home theaters are craving an intense experience and one that trumps anything viewed on a traditional screen: which is exactly what you’ll convey to these people after reeling them in with Google Ads income-targeting strategies.