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Ever stare at Google Analytics helplessly…wondering how you’re going to get the data you need? Or, do you see the data you want, but aren’t really sure how to understand it?

Google’s revamped Analytics a little to help out people who aren’t complete data nerds.

Google’s addressed this concern by allowing you to ask a simple, plain-English question in Google Analytics. And Google Analytics will return to you with the right data.

The idea is that this helps you get the information you need faster. It also frees up those in charge of your data to focus more on strategy, and use less time tracking down information.

Now, you simply type in,”How many organic users did I have in search last week?” Google returns with (hopefully) the correct answer. They use the exact same technology that’s used in search.

If you don’t have the feature available now, you should have it soon because Google’s rolling it out in a few weeks.

How Do You Use It?

It’s quite easy. Just look for the circle icon with dots in the upper right corner of the app. For now, you can ask questions that begin with “what” and “how many.” You can also ask about this data for various market segments.

And yes, when you try it, you’ll notice the speed with which it returns results. You’ll also have the ability to ask follow-up questions based on your initial question, and Google Analytics will suggest questions you may also want to ask.

Google doesn’t support “why” questions at the moment. As you might expect, those are much more complex. However, since the system is based on artificial intelligence, it will learn to answer “why” questions and will be able to answer them in the near future.

What if you ask a question Google Analytics can’t answer? Google Analytics captures your question and works on learning how to answer it.

You will also soon have the ability to save and export the results you get from the questions you ask.

Neat, isn’t it? Not only that, but extremely useful too. Who knows what artificial intelligence will enable Google to do for you next?



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