Have an online store?
You’ll want to include Google’s “Verified Customer Reviews.” They’re a new kind of review exclusively reserved for customers who have actually purchased from you.
With the “Google Reviews,” which you’re probably thinking of, technically anyone can leave one. So, the credibility of those isn’t quite what it could be. Although in most cases, Google Reviews are 100% legit.
How Does It Work?
Pretty simple. You sign up for a free Merchant Center account. After you sign up, your customers get the option to receive an email after they purchase that asks for their feedback.
Then, you can get a badge for your website that displays your rating. In addition, your seller rating appears on Google Shopping and Adwords ads.
It can be quite the credibility booster that leads to more sales.
How Can You Get More Google Reviews?
This feature is cool and easy to implement. What if you have a physical store subject to the standard Google Reviews?
How do you get more of those?
Fortunately, it’s not as hard as you fear. Here’s a few strategies for getting more of those:
Doing this makes it easy for your customers. The one thing they have least of is time.
Not only does this show you errors in your business, but it also builds a lot of trust with potential customers who do read your reviews. And this could earn you many more customers in the future.
Reviews are invaluable to your online success. Make sure you get as many as you can. And take each one to heart.