They’re at it again…
Google’s updated the local search results.
They’ve changed the local 3-pack, which shows listings on Google Maps right at the top of what Google considers a “local” search.
Publicly, they’ve not really said anything specific about the update or how it works. They always, if nothing else, get away with saying “we make thousands of updates per year.”
So yes, even Google’s very own engineers don’t really know exactly what the algorithm does at any specific point.
However, local SEOs always take notice because they run their entire businesses on Google’s unpredictable algorithm.
What Are Top SEOs Seeing?
In general, they’re seeing lots of new companies ranked in the local 3-pack for many types of small and local businesses. For example, that means companies like locksmiths, chiropractors, and so on.
So far, the general thinking is that Google refreshed its spam update to clean manipulative and deceptive websites and SEO practices from the top of its search rankings.
What Does Google Consider “Spam?”
You have to remember Google’s not perfect. Sometimes, they knock perfectly legitimate websites out of their search results.
And, there’s little you can do about it sometimes. So, to protect yourself, you can do 3 things:
What might Google consider “spam” in 2016?
The following things:
At the end of the day, Google wants good, clean sites that offer valuable information and services. They want the types of sites that searchers want.
So, focus on making your website as useful and interesting to your user as possible, and you’ll be just fine, regardless of the update that hits.