Many SEOs believe Google gives special preference to larger companies in its search rankings. We’re not sure if that’s true, but it is an opinion that’s out there.
Even if it isn’t, you still have the daunting task of competing with big companies online. Plus, because nearly everyone searches online before buying, you’re practically forced to compete with other companies for online attention.
With such intense competition, what can you do to ensure you don’t lose out on great search rankings?
Casting a wide net takes a lot of time and money…and especially so online. If you’re struggling to compete, narrow who you go after online. That way, you can create content that’s highly relevant to them.
And that means you’ll capture more interest. And getting more of that initial interest means you’ll convert more customers later on. Once you’ve mastered a certain niche, then you can add on another one.
But, while going that route may get interest, you likely won’t get the sales you want.
That’s because, with content, your customers are more likely to respond with buying behavior when they learn why they need to change. They also respond more frequently when you teach them new and different things they can use to improve their lives and businesses.
One of the great benefits of online marketing is your ability to speak directly to a select group of people. The advantage is that you can make the messaging more personal, and that always sells better (especially when compared to content from large corporations).
So…make it clear who the person is behind your business. Write from an “I” perspective rather than “we.” Show customers how they can get direct interaction with you the owner. Make it clear they won’t have to go through 2-3 people if they have a complaint.
With big companies, you can’t see 50 – 100 customer reviews directly discussing the quality of the company’s products or services. With small and local businesses, Google reviews pop right up.
There’s a huge opportunity for you to win trust right there. So…make sure you have at least a 4-star rating and 10 reviews. The more you can get, the better. And if you’re a little short of the good rating you want, read the complaints to learn how to improve your business.
Can you compete with the big dogs? You bet. Just keep those 4 things in mind, and you’ll do fine.