Consumers just love to see those gorgeous 4-5 golden yellow stars! This holds true for Google Reviews, Facebook, Amazon, your own website, and even just a plain-ol’ Google search.
…Because they offer so much credibility. In the business world, and human life in general, nothing’s more credible than a 3rd-party testimonial.
Now, sometimes you can fake those reviews. It does happen. You don’t want to do that though because all these websites search for ways to screen those out, and possibly ban you from using their site ever again.
Plus, besides looking good and building credibility, positive ratings do help you increase your SEO and search rankings. So the more you have, the better. But how do you get them in the first place?
Well, let us help you with that:
You can do this many ways. The first is simply by asking a satisfied customer in person to leave you a positive online review via the medium you’d like them to do so the most.
You could also send a follow-up email to them with a direct link to where they can leave the review – which makes it even easier. They don’t have to search for you on Google, create an account, and sign in. Every little step leads to more dropoff.
The internet makes shopping and comparing business hundreds of times easier than ever before. So, you have to beat your competitors at what they do and be worthy of a perfect rating.
Good companies have a 4.0 – 4.5 star rating on Google. Great companies rate 4.6-4.9. When you have that extra bit of a star, it drives your sales through the roof.
One study by Northwestern University’s Spiegel Research Center found purchase likelihood increases the most at around 4.0 – 4.7 stars. Those extra .1 – .2 of a star do help, but the lift isn’t as great as it is at lower ratings.
That same study also found a web page with 5 reviews gets around 270% more sales than a page with 0 reviews.
So, the more you can do to be worthy of a higher rating, the better off you’ll be.
What do most companies do? They try to brush the dirt under the rug.
However, you can easily turn a negative review into a positive one. Regardless of the medium, you can respond both publicly and privately. Publicly, state you’re sorry about the bad experience and more than happy to fix it. Privately, ask your customer what you can do to get a perfect 5-star rating.
Most customers don’t get too peeved about bad service. They care more about how you respond to it.
If the customer says they want double their money back, give it to them. It pays for itself many times over in the long run.Then, ask them to post an update to their review on their experience with you solving their problem, and how they feel about you now. Last, see if this is a pattern. Are there any changes you can make to your business to prevent this from happening again?
Consistently winning positive reviews online is simple. You just have to get the right systems in place to make it happen. And it’s a glorious thing for your business when it does!