That Google can be a picky son-of-a-gun. Mysteriously, sometimes you may learn Google hasn’t indexed all of your website pages: meaning 0 visits and a dent in your traffic and sales (possibly a large one).
Therefore, you’ll first want to know whether or not Google has indexed all your pages. Thanks to a feature they added to the Google Search Console, you can quickly check this. Go to your “Index Coverage Status Report” and look for a large number of pages with “Errors” or marked as “Excluded.” It is that easy to check!
What should you do if some of your pages fall outside Google’s index? If this applies to you, don’t panic and take these steps:
1. Construct Quality Web Pages Worthy of Indexing
It’s not difficult to create web pages Google wants to index. Just follow the guidelines they’ve promoted for years!
It is creating an indexed web page ahead of your competitor’s page? It sounds simple, but it is not! Creating quality content can be tricky.
Overall, you need content that’s useful to your audience and contains only one H1 headline. Maybe add images or videos to clarify major sales points and a few hundred intelligently written words. Becoming index-worthy does not require a complex formula, unlike the more difficult one needed to maximize sales and rank.
2. Speed Up Indexing with “URL Inspection.”
Once you have a strong foundation with a well-constructed web page, you can directly submit your URL for indexation using “URL Inspection” in the Google Search Console.
Input the URL into the tool and see if it has been indexed and if not, request indexing in the tool.
By the way, Google Search Console is an excellent tool for checking the performance of your website and isolating issues if the need arises.
3. Use Internal Links
Internal linking is often an art form that can push you over the top from an obscure website to a well-known resource. For now, however, there’s no need to explore internal linking deeply.
Understand that each link from your website to another page on your site passes link authority. The more authority passed to one page, the more likely it will get indexed and enjoy a higher rank.
However, don’t seek to manipulate this and slam a link to one page from every other page on your website: Google can catch this and lower your ranking. Instead, insert links where they’re most helpful for your readers. There’s no specific formula and just a general principle to follow, making it easier for Google to crawl your website and index your pages.
Finally, remember this one primary point: make a page worthy of indexing, recognizing it’s easy to get indexed but challenging to drive your rank up.