When you view as many websites as a professional does throughout the course of any given day, you slowly witness the same mistakes over and over again. This is a pain-staking experience, especially because these amount to relatively simple and inexpensive tweaks that can generate an ROI many times greater than the cost of implementation.

So, what do we see happening in this respect? Here are a few of the most common mistakes:

1.     Hidden Contact Information

Users shouldn’t need to click to find your contact info if you own a small, local business. Rather, place your phone number and email address in the upper right-hand corner of every page on your website. If more detailed contact information is required, a separate contact page does the job in this regard.

2.      Inactive Social Media Accounts

If you don’t readily utilize your social media accounts, don’t promote these on your homepage.  On the flip side, if you are well-prepared to actively use and update them, prominently display your social pages throughout your site—ensuring your branding is consistently displayed throughout so users always know they are interacting with your company.

3.      A Lack of Domain Name Ownership

Always—and we mean always—register your domain in your name. If you don’t, you can lose complete control of your site, and there’s not much you can do about it.

How can you make this happen? When a graphic design or SEO company builds you a new website, make sure you personally register the site rather than allowing your vendor to do so. The process is easy—and cheap!

4.     Web Pages that Lack Headlines

Some business owners are afraid headlines are too “salesy.” While this is certainly true if they are too aggressive and pushy, a softer approach such as “Need a New Water Heater? Signs Yours is Too Old…” is perfect for attracting interest while not sounding too pushy.

Eye-tracking studies among web page viewers find that headlines are viewed more often than anything else on sites—even images and video—so make sure all of your web pages have them!

Wrapping Up

Take inventory to ensure you’re not making the mistakes outlined in this article. If you are—clean ’em up! These issues are not only easy to fix, but doing so will dramatically increase your conversions.