The Google Penguin update now changes persistently in real-time. Make sure your SEO company does these things to stay in compliance.
How do you feel when you see Penguins these days?
They used to be these cute, cuddly, and lovable little creatures that were a little awkward on land and amazingly agile in water.
But it seems like Google does what it can to tarnish their reputation.
Enter Penguin Everflux.
Historically, Google has processed Penguin updates offline and then put the update online at a specific point in time. Then of course, you’d hear about the fallout from all the SEOs out there.
Now, with Everflux, Google says it’s going to continuously update the Penguin algorithm, optimizing it bit-by-bit and making those changes to their live ranking processes.
How Can You Protect Your Website from Getting Hit by Penguin?
Penguin 3.0 is really all about linking. And unless you’re a very ambitious business person, most of the responsibility for that falls on your SEO company.
Ask them which of these they do, and do not do, to make sure they’re doing the right thing for your website:
That’s because some low-quality websites focus only on linking back to others, or copying their content and reposting it. Not fair to you, but it does happen.
Makes sense, right? So, if you link to Forbes, Google’s going to trust you more because of who you choose to associate with.
You don’t have to link to big brand names only, but you should be very selective with who you link to. Many websites e-mail you asking you to link to their site, but the majority of those requests are not good news for your site.
It shouldn’t be your job to supervise your SEO company. But as you know by now, it’s something you do have to do.
Make sure they pass these simple checks. But remember to be fair and objective. You can get bad links to your website even with a SEO company with a high level of integrity.