Google now makes managing your business information, and how it appears in search and on Google Maps, simple with Google My Business (GMB). It actually consolidates a number of tools in one place – for free.
Here’s what you can do, and why you should care:
Your name, address, and phone number (NAP information) needs to be exactly the same across the web. When Google sees inconsistencies, it doesn’t like that.
Why are you saying you have different locations? This could confuse users, or it could be a sign you’re trying to rank for a location where you don’t physically have an office.
For local businesses, this is helpful in keeping your search rankings high.
You don’t want to use GMB’s tool for building a one-page website unless you absolutely have no budget to do so. The tool is simplistic. You don’t have a lot of control over the design. And the designs honestly aren’t all that great at highlighting your products and services.
However, if you need a free website builder that establishes your first search presence, it does the job. You can build a one-page website. This works well for local SMBs like restaurants. Google’s goal with the tool is to help the 60% of businesses not already on the web establish their web presence.
Google Posts now allows you to attach social media posts to your search listing and Google Maps listing. So when people click on your listing, you might show them posts of:
So as you can see, that’s quite handy too.
If you’ve hired a local internet marketing company to advertise your business online, you can use your GMB listing to drive traffic back to your website. Your GMB listing needs to be attractive though, too. You’ll need the afore-mentioned posts, accurate business info, and positive reviews.
All in all, Google My Business makes promoting and managing your online presence much easier and simpler before. You still have to put in hard work to climb up the search rankings, but GMB allows you to be more efficient while doing it.