Social media is an invaluable tool to attract website links and traffic. It’s therefore no surprise that major search engines utilize social media signals in algorithms that calculate organic web search rankings. This includes Google and Bing. What does this mean, exactly? Heightened interaction on your social networks can boost your results in search. This shines through as a true win-win and a great reason to amp up your social media strategy!

The more shares, likes, etc. your content nabs through social media, the more attention it will enjoy from search algorithms. With this in mind, here’s a quick rundown of some of the most popular social media sites and how they can help attract and engage your customers as you look to expand your digital presence.

Facebook has almost 3 billion (!) active users. This provides a fantastic opportunity to communicate with potential and current brand customers in a setting where they are already actively engaged.

Twitter is also useful in helping to build links. offering an opportunity to present your content to followers who may decide to link to your site or retweet to their community.

LinkedIn offers the same advantage as Twitter but is specific to professional networking. Looking to post an industry-related article? LinkedIn is the perfect place to share the link with your connections and groups.

As anyone in the biz knows, visual marketing is a key factor in capturing the attention of today’s internet audience. Popular social networks grounded in this philosophy—such as Pinterest and Instagram—make it easy on brands looking to share graphic content while promoting their brand image.

Setting your sights on business-based hopes and dreams in 2023 and beyond? Be sure to harness the power of social media while looking to achieve your link-building and internet marketing goals!