The holidays are filled with lots of shoppers, more business, stress, and chaos. And of course, the competition for search rankings intensifies in an effort to nab all those extra customers.

Check out these tips to help beat out your competition during the holiday season:

1. Perform a Google Trends Analysis to Learn What Searchers Want

Let’s say your customers are looking for “fast laptop PCs.” What if a bevy of these searchers type in “fast laptop computer?” Google Trends shows you exactly what’s going on. Then, you can take those specific keywords and add them in where they make sense throughout your website to boost visibility for the same.

Whatever your core keywords are now, identify key synonyms with respect to what people want from you. Add these to your website for the holidays and consider running paid search campaigns to quickly access these additional terms.

2. Modify Your Web Pages to Show Off Your Holiday Deals

Each web page has a title: the big blue one that pops up in Google search results. While it’s so easy to forget because you never see it yourself, it has a huge impact on whether or not people click on your search listing.

With this in mind, consider changing your web page titles and descriptions (located just below the title) to reflect your holiday-centric positioning. Google likes relevant content aligning with searcher wants, so you might also enjoy a small rankings boost for doing this.

3. Build Content Around the Holidays and Your Products and Services

Content’s always a winner, isn’t it? It allows you to really shine with respect to your creativity.

For example, you can create a holiday buyer’s guide that familiarizes customers with the ins and outs of your product or service. Perhaps this is several pages long and fairly substantial, feeding your visitors with useful information. Google will like this too! Make sure to sprinkle your keywords throughout so you pop up for related searches, and require users to provide their email address in return (your best customers will always join your list). You can also repurpose this guide into several blog posts too: doubling the bang for your buck with the same level of effort.

Wrapping Up

No matter which strategy you decide to employ, it can only help your cause around the holidays. Smart businesses do this, while others let it fall by the wayside. Take advantage of this golden opportunity!