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What’s the key to business success?

A replicable process.

Why is that, exactly? Because you can simply repeat that process and hire people to do the same thing all over again, so you can scale ad infinitum.

Well, web pages have their own process in this respect, too.

Here’s how it works, spread out across various steps you can take as part of the process:

1. Note Title Tag Considerations

The page Title Tag specifies the title of your web page.  It is meant to be an accurate description of the page and is arguably the most important element on the page for Search Engine Optimization.  Here, stay under 60 characters so you don’t run the risk that Google will cut off the end of your title. Yes, Google actually decides how many characters to use based on their pixel width – no more than 600 pixels, but who can count pixels – rather than the number of characters; but if you stay under 60, the overwhelming majority of your title tags will remain intact.

Include your target keyword early on in the title tag—with the title tag itself including a persuasive benefit that encourages searchers to click away.

You are writing for your customers. Think user experience, ensure the title includes a keyword or key term, but also write for common sense.

And remember to give every web page a unique title.  Each page should be unique, so the Title Tag should be unique as well.

2. Heed Meta Description Advice

While this will in no way directly impact your page’s ranking, a persuasive meta description helps you earn a higher clickthrough rate: which does affect your ranking.

So, it is a big deal.

Add your primary keyword to your meta description, as that will be highlighted in bold when searchers enter it in.

While meta descriptions could at one point hit 300 characters in the past, current recommendations suggest a threshold of 160 or less. Google is inconsistent in applying this guideline, but keeping yours below the 160-character mark should ensure the entire description is visible with each search.

3. Add Subheads Where You Can

Add sub-headlines every three paragraphs or so to help separate the text and make it easier (and less intimidating) to read.

Every sub-head should fall inside a tag, with variations of your primary keyword sporadically included.

Avoid acting in a formulaic manner and adding your keyword in the beginning of each sub-head, which looks unnatural to Google (and your readers) and can actually hurt your ranking.

Make it sound natural!

4. Add Images and Videos

For the most part, searchers won’t take the time to read big walls of text (unless you’re an amazingly interesting writer).

Images and videos break the text up, making it faster and easier to consume. Google also gives extra ranking juice to pages featuring diverse media.

5. Link Out and Link In

Google (and your visitors) believe good web pages link out to credible sources. Both also like pages with content that links to them (from within your own site and others).

Don’t worry about ratios, grab links to other respected, reliable sources that make sense, and score some inbound links too!

6. Add Schema

This is often the most overlooked ranking factor. Technically, just like your meta description, schema does not directly increase your ranking. However, it does help search engines better understand and index your content—which can help your ranking.

And, as a secret between you and us, most of your competitors don’t use it!

It’s as easy as downloading a WordPress plugin, which takes mere minutes.

Wrapping Up

So yes, in 2022, this is the formula to achieve a high-ranking web page. Now, you need only apply this advice and watch the traffic (and sales) roll in!

If you need some guidance or an opinion, we offer both.  Contact Us at Red Coyote Services. 



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