Your website has an FAQ (Frequently Asked Questions) page, doesn’t it? Many, but not all, websites do. Why?

Let’s explore some top reasons to add an FAQ page to your website if you’re among the few who haven’t already.

Improve Your Search Rankings

Your FAQ page includes some of the most commonly asked questions about your business. Of course, people type many of these questions into Google—meaning you’ll immediately enjoy exposure for these queries.

Nice.

Reduce Unnecessary Customer Service Phone Calls and Shorten Call Times

You know how many of your customers ask the same questions over and over again? Some are quite complex and require a phone call to address as you need access to specific customer information to provide an accurate answer: which is great use of your customer service time.

However, it’s possible to answer some of these questions with easy, straightforward answers. Better to use your website’s time and energy to do so rather than that of your employees, right? A well-constructed FAQ page can therefore save on customer service bandwidth and costs.

Repurpose Your FAQ Content

When you use content to market your business, it takes a fair amount of time and money to do so. In some cases, weeks are required to produce a quality piece.

You can cut down on this time and cost by repurposing your FAQ page. Perhaps you offer brief questions and answers in your newsletter or serve up each FAQ in its own social media post. You can also create in-depth blog posts with extended answers to each question.

Beyond this, you might even transform your entire FAQ list into a downloadable PDF your potential customers can take with them so they don’t forget you (few small and local businesses do this). You can also use this strategy to capture email addresses in the process.

Increase Your Sales

You’re familiar with in-person customer objections, as not everyone fully trusts you enough to make an immediate purchase. You also know how to alleviate their fear of buying in, so do the same for your FAQ page. Transform each question into an opportunity for further engagement…or to close a sale.

Wrapping Up

Many websites still don’t prioritize their FAQ page: which is a missed opportunity. Now that you know the benefits of this crucial website content, you can look to score a quick win over many competitors who remain in the dark about related benefits and deal-closing opportunities.