Have you heard the term “content saturation?”
These days, it refers to the fact that some niches are bloated with content. You hear the same basic ideas from everyone.
Some niches are “highly saturated.” For example, any commodity service like HVAC, law, anything medical, home care, and many others, have a glut of content available on every topic.
Standing out in any of those niches, and many others, is hard.
Here’s some types of blog posts you may consider creating to grab attention today:
These posts are a great way to attract a following, and especially so if you are in B2B. They take a lot of courage because most people are afraid to stand up and say something different.
However, because (as you learned) so many people say the same old thing on their websites, having an opinion that respectfully dissents is a great way to attract attention. The one downside to this type of post is it takes deep industry knowledge or extensive research to create.
You likely won’t have the luxury of being the first to learn about an exciting news break. However, you can be the one who stays in touch with those sources and reports on the latest news to your readership.
Add in your opinion on the matters reported, and you have a nice recipe for success.
You see these all the time: “9 Tips To…” But even list posts are saturating the web. So, to stand out, you have to go above and beyond the conventional list post. You may have “27 Tips for…” or “52 Tricks on…”
Again, being different gets attention.
These don’t get used as much at the smaller business level, but they should. A “case study” is simply where you tell the story of your customer’s problem and how you solved it.
Doesn’t sound like much at first. However, case studies are the most powerful way to earn trust and credibility from your customers so they’re ready to buy.
For this one, you can conduct brief email interviews. However, you can also just grab brief 2-3 sentence snippets that experts have discussed on their own blogs. Compile a bunch of those quotes into a single post on your own blog, and you suddenly have a very nice post with original content.
Just make sure you give a link to each expert. And, let each of them know about your post too, which could result in some traffic coming back to your blog.
Most Companies Do What’s Quick and Easy On Their Blogs…
And that’s the problem. Running a blog that mesmerizes your readers takes a lot of time and hard work these days. You can no longer get by on content written in your spare time.
You can please Google and maintain your search rankings. But, if you really want to stand out and grab attention, you have to put in large amounts of hard work.