Seems like just yesterday you only needed a website to market your business. Then you needed SEO. Now you need a responsive site.
You can’t hire just a single SEO consultant anymore. These days, you have to hire a whole team. SEO consultants have a network of contractors. They rarely operate independently. If you go with an agency, they have employees and contractors.
Running a website is no longer a simple, one-person endeavor.
And sorry to do this…but it’s only going to get more complex.
Here’s some of the coming trends that will shape how you operate your company website:
Unless, of course, you fork over more cash.
Any of these digital properties act as one of the major gateways to the internet. You can bet that any website with major traffic will continue to find ways to charge you money to advertise on their platform.
To encourage a safer and more secure web, Google now docks your rankings if you don’t use HTTPS, even if your website doesn’t receive sensitive information from visitors. HTTPS means that all information between your browser and server gets encrypted.
World superpowers like Russia and China have government-sponsored teams of hackers (though they’ll never publicly admit to this). And every country has its own share of independent hackers.
Smart hackers know small businesses may be less lucrative, but they’re easier targets.
And It Certainly Doesn’t End There
The reality is there’s much more to digital marketing than this. Artificial intelligence, marketing automation, influencer marketing, the increasing rise of algorithms (to sort email in Gmail’s tabs, among other things), and live streaming video will continue to shape digital marketing too.
The key to all this is having someone you can trust to help you understand and identify what really makes sense for your business.