How does business on the web work?
Why do random web visitors turn into customers?
…And why don’t they?
Business, sometimes, can be a mysterious thing. You don’t always know why consumers choose to do what they do.
But we can assure you that you’ll turn more into repeat visitors and customers when you focus on the following:
Consumers bookmark, share, subscribe to newsletters, and come back to websites that solve their problems. If they’re not ready to buy now, they’ll at least remember you for quite some time.
…And then if they have a problem you solve, they’ll contact you because they know, like, and trust you.
This cycle may take 3, 6, or 9 months – or maybe even a full year or two.
And to keep their attention, you gotta build your relationship with them. You do that by offering incredible value they can’t get anywhere else.
Most blogs give just the basics.
But if you’re an experienced professional, you know some things many others don’t. Share those insights on your blog so readers have a reason to stick with you instead of the other guys.
Don’t hide your best stuff!
Put it out there. Because when people learn something new, they get interested.
Yes, your competitors might read your blog. But still, they can’t just grab your experience and become you overnight. You can’t fake that.
Trust us – you’ll be okay sharing even your trade secrets on your blog.
On your home page, about page, and services pages (aka all your “sales pages”), focus almost all your time differentiating your company from the hundreds of others who do exactly the same thing.
What if you look at your company and find yourself basically the same as dozens of others?
Spend time and money on creating differentiation.
New and different businesses always attract a boat-load of attention.
And then focus your time on explaining why your difference matters.
This gives your market a good reason to go with you – rather than another company who simply offers a limited time discount.
You’ll also be able to charge higher prices and keep customers longer.
Now Go Out There and Win the Attention You Deserve!
No matter how successful your business is, sticking to these two principles puts you in a winning position – or solidifies it that much more.
So ponder them, research examples, and figure out how you can apply both to your business.