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So many sales are online these days, and customers often visit your store just to use it as a “showroom” for the physical product they eventually want to buy online. This is not ideal.

Instead, you want customers who are highly interested in buying and actually purchase. You want customers who become raving fans and happily tell others about your business, products, and services.

In an age when people love to shop by smartphone and computer, how can you encourage more customers to physically walk around in your store? These tactics will help your cause:

  1. Make Your Company Website Worthy of Links

A large portion of marketing is gaining exposure among your audience: which means driving your website pages up in search. Right now and for the foreseeable future, links remain the most powerful method to do just that.

Yet, how exactly can you get links? You need content people want to link to. Content that challenges assumptions and is useful, new, and different wins the attention wars online.

  1. Push Your Google Reviews Rating as High as Possible

Those five gold stars stick out bigtime in Google search as an indirect method to drive people into your store. When they see an excellent rating of four-plus stars, that’s an awfully powerful way to influence people to choose you. It also encourages positive word-of-mouth!

You can also use these reviews for insight into what exactly your company does that makes customers happy—and, on the flip side, what you can do to improve.

  1. Tell People to Come into Your Store

Every website page featuring your products or services must include a call-to-action at the end. Tell website visitors what you want them to do: whether that’s order, call, try a demo, view a video, etc.

We don’t see many websites that do it, but if you want more customers to visit your store, it’s simple: tell them to visit! You can even incentivize them to do so by enticing them with a free gift or free samples. Regardless of your approach, simply telling customers there’s more for them to see in your store will result in additional foot traffic.

Wrapping Up

If you work those three tactics into your marketing mix more often, you’ll bring more customers in your store while your competitors struggle to keep up: a win-win scenario!

 

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