Many sales are online these days. And customers so often come to your store just to use it as a “showroom” for the physical product they eventually want to buy online.
But that’s not what you want to happen.
Instead, you want customers highly interested in buying, and who actually purchase. And you want the customers who become raving fans and happily tell others about your business, products, and services.
In an age where people love to shop by smartphone and computer, how do you get more to physically walk around in your store?
These tactics will help your cause:
Part of marketing is getting exposure to your audience. That means driving your website pages up the search rankings. And right now, and for the foreseeable future, links will remain the most powerful method of doing that.
How do you get links? Today, you need content people want to link to. Content that challenges their assumptions, is useful, and is new and different wins the attention war online.
Those 5 gold stars stick out bigtime in Google search. They’re more of an indirect way of getting people into your store.
But, when they see an excellent rating of 4 stars or more, that’s awfully powerful in influencing people to choose you. And, it’s also highly influential as to what they say.
Plus, you can use the reviews for insights as to what your company does that makes customers happy and what you can do to improve.
Every website page featuring your products or services needs to have a call-to-action at the end. That’s where you tell website visitors what you want them to do: order, call, try a demo, view a video, and so on.
We don’t see many websites that do it, but if you want more customers in your store, tell them to come visit. You could maybe even incentivize them to do so by enticing them with a free gift or free samples.
Regardless of how you choose to approach it, simply telling customers there’s more for them to see in your store will result in more foot traffic.
If you work those three tactics into your marketing mix more often, you’ll get more customers in your store while your competitors struggle to keep up.