Fair warning: content delivery networks are a little more on the technical, obscure side.
Unless you’re a SEO pro, you probably haven’t heard of one.
Their basic benefit is that they speed up the browsing experience for your users. That’s good for you because the faster your website loads, the more sales you make.
And since Google factors page speed into your rankings, they make good sense to use.
How Do Content Delivery Networks Work?
They’re simple to understand: they deliver web pages and other web content to your users based on their geographic location, the origin of the web page, and the content delivery server. The closer the CDN server is to the user, the faster the delivery, the better their experience, and the more likely you are to make a sale.
So if you host your website in New York, but have a user visit from Los Angeles or Sydney, Australia, a CDN would be located geographically closer and speed up the loading of your web page for them.
When Should You Use a CDN?
Honestly, they’re not the first speed improvement to make for your website. A CDN can be costly and relatively difficult to implement.
So you want to go with other things first, like:
Who Should Use a CDN?
Technically, every website which has more than 1 user at a time can benefit from a CDN.
However, CDNs are especially useful for these situations:
Some Helpful Information to Know about CDNs
If you want your user experience to be the best it can possibly be, a CDN’s a must-have. It might be just the edge you need to beat your competition.