If you want to know how hard it is to stay on top of all the Google updates, this is what we inbound marketing companies have to deal with:
Google tends to pick animal names for its updates. Usually, they’re seemingly benign animals, with names like Panda, Penguin, and Hummingbird.
Google did release the “Pigeon” update, but SEO thought leader Search Engine Land coined the official name.
So What’s the Point of Pigeon?
The whole reason it’s been rolled out is to make local search results more useful and relevant. One concrete example of what’s happened is that the local search pack listings that look like this now appear much less often:
This blog post at Link Assistant says Pigeon means Google now focuses more on traditional domain authority factors as ranking signals for local search listings. To put it simply, domain authority is made of:
What Should You Do to Make Pigeon Happy?
Really, Google’s not changing what you need to do to rank well. They’re doing exactly what they’ve said they would do all along.
When you think of authority websites in ideal terms, envision those websites that are household names like:
“But my site will never attract massive readerships like those!” is your first objection.
You’re right – it won’t. Only a few websites attract such massive audiences. But the point is, the more you aim to be like those niche-leading websites, the better off you’ll be in the search rankings in the long run.
Remember, most local and small businesses do not understand the importance of content. Most also don’t realize what an “awesome website” looks like in the eyes of Google and their users.
If you realize and acknowledge where your website is and where it needs to be, you’ll be ahead of 98% of all other local businesses.