Even in the 2020s, the humble e-mail still helps digital marketers achieve a premium ROI. The difficulty lies, however, in building a list you can blast e-mails to on a regular basis.

Here are some (pretty remarkable) e-mail marketing stats to keep in mind:

• E-mail marketing boasts an ROI of 4,200% (yes, you heard that right…4,200%!)
• E-mail marketing shines through as the most cost-efficient digital marketing channel
• E-mail marketing is head and shoulders better than PPC ROI, with a return of $42 for every $1 spent (vs. $2 for every $1 spent)

Some of these numbers are truly eye-popping, which makes you wonder how powerful e-mail marketing can be for your company.

Tips for E-mail Marketing Success

These e-mail marketing strategies are often successful at the local level, so they make sense for even very small businesses to implement. Here are some basics to help get you started:

1. It’s All about the Subject Line

The more people you can get to click through and read your e-mail, the better. That being said, writing subject lines isn’t a simple science. Basically, you want to offer your target market something of value without being too salesy. Special offers are okay, but the more value you can provide, the better.

2. Leverage the Power of Personalization (Without Going Over the Top)

A personalized message is the name of the game. One easy way to make this happen is to include your recipient’s name in the subject line and then 1-2 times within the e-mail itself. Larger companies can get more elaborate and send different newsletters to various market segments, but there’s no need to do that unless you have 10,000+ subscribers.

3. To Win Signups, Offer Value First

This can take shape as something like “$50 off your next repair when you sign up for our e-mail newsletter.” The key is making a relevant offer related to your business, so don’t offer something like a free $50 gas card if you are an HVAC repair company: which would attract the likes of people who could care less about your service and only want free gas.

The Bottom Line

E-mail marketing doesn’t necessitate uber-talented writing skills. A thoughtful, consistent, helpful, and relevant message will do the trick just fine. This, coupled with a nice-sized list of a few hundred or thousand subscribers, can score you long-term revenue and a fantastic ROI.