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A free email address costs you customers and money. No joke!

Ever work with a professional who acted in a way that made you question his or her credibility? For example, not showing up on time for a first meeting with you?

What kind of impression did that make on you? How did that impact your professional relationship? Did you go on to work with that person?

The same goes for your customers, as doing all the little things right sends a loud and clear message they can zero in on. One big mistake that contractors make is using a business email address from Gmail, Hotmail, Yahoo, AOL Business, or any other free email service.

I can tell you from experience what customers think upon seeing that email address: “Is this guy a professional? I wonder if he just got started. Maybe he’s a fly-by-night scammer. I’m not sure I should hire this guy.” This is how it works, but go ahead and ask any of your current, trusted customers to give you an honest opinion.

Yes. They hired you. However, you’ll consistently hear how your email address raised doubt and skepticism in their minds. Because you’ll close more customers with greater ease, it simply makes good business sense to employ your company email address.

Check out a few more reasons why this is a good idea:

1. Fewer Emails Will Land in Your Customer’s Spam Folder, Thereby Boosting Conversions

In your current free email account, look in your spam folder. See who sent all those emails? They come from free email addresses or domains you’ve never heard of, and your customers’ email accounts look the same.

If you use a free email account, many of your emails will head straight to your customers’ spam folder—resulting in high frustration and even costing you potential business.

2. Cost-Effective Marketing

The more people hear your company name, the more likely they will remember it. And when you do excellent work, they’ll pass your company name on to their friends, family members, and coworkers.

You can also send a simple monthly update to your customers to help them draw more value from your work. And again, they’ll remember you and spread positive word-of-mouth about your business.

Considering that the average domain costs $20.00 per year and a good business email account will cost on average $2 per month, the monthly cost for a business domain is less than a trip to Starbucks.  Red Coyote Services with domain selection and setting up your email service.

When you use a free email account like Gmail, you promote Google’s name—not yours.

3. Greater Security

This one may catch you by surprise. With free email accounts, you cannot control privacy settings or whom your employees share information with. However, when you use a branded email account, you can seize control over these concerns.

Imagine the harm ensuing if your most guarded private company information was leaked!

Moreover, moving to a company email account doesn’t cost much, resulting in a great ROI. If you close just one new customer, you’ve more than paid for your new company email account.

Considering that the average domain costs $20.00 per year and a good business email account will cost on average $2 per month, the monthly cost for a business domain is less than a trip to Starbucks.  Red Coyote Services with domain selection and setting up your email service.  Contact Us for a free consultation.

Going with a branded email account makes sense on so many levels and should shine through as a top priority to make 2022 your best year yet!

 

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