Digital marketing is essential for reaching your audience where they spend their time: online. According to the Pew Research Center, 96% of adults own a cell phone, and 81% have a smartphone, enabling internet access from virtually anywhere.
The Internet has fundamentally transformed business operations. Traditionally, companies relied on print and media ads, direct mail, and other broad “shotgun” advertising methods to promote their products and build their brands. This approach involved broadcasting messages to vast audiences, hoping to engage a small percentage of viewers and converting even fewer into customers.
Today, businesses must complement traditional push advertising with a robust online presence to implement effective “pull marketing” strategies. Pull marketing or internet marketing, involves attracting interested prospects to your company, offering a more targeted and cost-effective approach.
Internet marketing goes beyond merely having a website, though a website is a critical component of any marketing strategy. Consistently creating and updating content, optimizing for search engine visibility (SEO), and linking to your social media channels are crucial steps to maintaining a strong online presence. Additionally, it’s essential to employ strategies to drive traffic to your website, ensuring sustained engagement and growth.
Pay-per-click advertising is one of the quickest, most effective ways to appear on page one of search results. Most people do not go to page two or beyond when searching for a product or service!