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DIGITAL MARKETING

TUCSON/PHOENIX

Does your business need to take its marketing efforts online? After all, that’s where your potential customers can be found. Whether from a desktop computer, tablet or smartphone — Per Pew Research Center 96% of adults own a cell phone and 81% have a smartphone — people use the Internet from anywhere and everywhere.

Let’s face it, the Internet has changed the way we do business. For decades, companies pushed their story out through print and media ads, promoting their products and building their brand. They used direct mail and many other “shotgun” means to put their products and services in front of prospects. One of the problems with this approach is the broadcast nature of this advertising, sending the message to thousands or maybe millions, to engage only a small percentage of those that see the advertising. Then they actually sell to yet a smaller number of those who were engaged.

Today, in addition to the push advertising described above, each company must have an Internet presence to create “pull marketing” also known as Internet marketing – pulling interested prospects to their companies. A much less costly and more effective approach, it is more targeted and less broadcast in nature.

Internet marketing is more than just putting up a website, which is the most important piece of your Internet marketing strategy. It must be updated regularly with new content, optimized for search engine optimization (SEO), and linked to your social media channels. But that is just the beginning. Next, you must employ activities to bring people to your website:

OUR DIGITAL MARKETING SERVICES Tucson and Phoenix

Pay-Per-Click Advertising

One of the quickest, most effective ways to be on page one of search results. Most people do not go to page two! Pay Per Click/Google AdWords

Internet Marketing Consulting

Internet Business Consultants are specially trained and certified Internet business experts. Just like the many other business advisors you’ve come to depend on (such as your lawyer, your accountant or stock broker), an Internet Business Consultant is in your local community to ensure your business realizes the full profit potential offered by Internet technologies.

If you are looking for new customers, it is no longer possible to ignore the Internet. As one of the leading Internet Marketing Agencies in Tucson and Phoenix, Red Coyote Services can show you how to “bring home the bacon.” For decades, companies pushed their story out through print and media ads, promoting their products and building their brand. They used Direct Mail Direct Response (DMDR) and many, many other means to put their products and services in front of prospects.

One of the issues with this approach is the broadcast nature of this advertising, sending the message to thousands, hundreds of thousands, or maybe millions, to engage only a small percentage of those that see the advertising. The resultant sale is to yet a smaller number of engaged people. They did it because it worked — then!. 

Today, in addition to the push advertising described above, each company must have an Internet presence to create pull marketing. Internet/Digital Marketing takes a different approach – pulling interested prospects to their companies. A much less costly and more effective process, as it is more targeted and less broadcast in nature.

 COMPANIES TODAY MUST HAVE:

For those companies who have or need an Internet/Digital Marketing presence, there are many companies who provide these services individually or in an unaligned manner:

While there are many choices in the Digital marketing space, the team at Red Coyote Services has been in the digital industry for decades and providing services to established and startup businesses for more than 20-years. We have the experience to assist your company.

And, while we do not give away our services, you will find we are very competitive for price in every arena.

 

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