Content Development

At Red Coyote Services, content development is more than merely “inserting text.” We employ a process that involves research, competitive analysis, understanding your business, and learning your sales goals. The more we know, the better results we’ll deliver. First and foremost, our copywriters are masters at search engine optimization (SEO), using relevant keywords and keyword phrases in a purposeful manner, achieving two objectives:

1. Create text so that the relevant terms searchers might use in a search engine such as Google to find your products and services are used to ensure the page meets the various search engines’ minimum requirements.
2. The second and more important objective is to write naturally for visitors to your website. Study after study illustrates that visitors do not “read” your content – they scan it, specifically the bullets, to determine if their search and selection of your website led them to the content, products, and services they were seeking.

We stock our team with copywriters who can produce healthcare, finance, real estate, restaurants, manufacturing, and non-profits copy. Whether the audience is B-to-B or B-to-C, our professional copywriters will craft a message that gets read. Content development should be ongoing to be successful. A common misconception is that no additional work is required once a website is live. However, continuously adding new pages keeps the site detail fresh and assists with ranking. We provide copywriting services for the following:

• Website
• Newsletter
• Blog
• Press Release
• Case Study
• Video Script

You know your business better than anyone; let us put your ideas, plans, and goals online. We can start from scratch or modify what is already in place.

Contact us today if you want content that works for both prospects (customers) and search engines. Call us at (855) 565-7895 or 520-543-4480.