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Social networks and social media websites like Facebook, YouTube, Instagram, and Twitter are among the twenty most viewed sites on Google, ranking higher than former Internet phenomena like Amazon and news sites like and According to statistics at the beginning of 2009, social networking and social media platforms such as Facebook, Twitter, and YouTube received approximately 1.3 billion monthly visits[^1^]. Furthermore, recent reports indicated a significant surge in Facebook’s user count, skyrocketing from 200 million to 350 million within eight months[^1^]. These figures demonstrate the unwavering public fascination with social networking. In light of these impressive numbers, it is no surprise that all businesses and industries, both big and small, are embracing social networking and using social media platforms to promote their brands.

As of 2021, social media usage has continued to grow worldwide. According to the Digital 2021 Global Overview Report by DataReportal, the global population of social media users reached 4.48 billion, approximately 57% of the total global population[^1^].

Some specific social media platform statistics as of 2021 include:

  1. Facebook: As of the second quarter of 2021, Facebook had over 2.8 billion monthly active users
  2. Instagram: Instagram had over 1 billion monthly active users as of January 2021
  3. Twitter: As of the second quarter of 2021, Twitter had around 206 million monetizable daily active users
  4. YouTube: YouTube reported that over 2 billion logged-in users visit the platform monthly, watching over 1 billion hours of video daily

For savvy businesses, advertising on Social Media is effective and inexpensive. Ask us how you can reach your audience via Social Media!

Please note that all details and statistics provided are from various sources and are subject to change as social media usage evolves. For the most up-to-date information, it’s advisable to refer to recent reports and sources.


While there is a limited and meaningful measurement of social networks’ impact on business marketing, 81% of marketers using social networks to promote products, provide customer service, solicit customer input, and create brand awareness report seeing significant benefits. Here’s why:

Contact us; we will set up and maintain your social network accounts so you can begin reaping the benefits.



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