[Update: Since the publication of this post, Facebook has changed their cover photo rules. Read the new guidelines here.]
The old adage says pictures are worth 1000 words. It’s therefore no surprise that in today’s ultra-visual society, the value of an image continues to grow exponentially. For businesses that actively use Facebook to market their company, products, and services, an eye-catching and unique cover photo is nothing short of priceless.
In their professional opinion, Facebook recommends that businesses “Choose a cover photo that represents your brand and showcases your product or service. It’s the first thing people will see when they visit your Page.”
It’s also important to consider any rules and regulations as they relate to your cover photo. Although these continue to evolve as Facebook and other social networks constantly adapt to shifts in the marketplace, user expectations, and the world at large, as an internet marketing company that offers social media management services, it is our job to stay informed so that we can protect and promote our clients. After all, if we can’t follow the rules ourselves, our partners might have cause for concern.
With this in mind, remember that cover photos are not meant to be used for promotions, specials, advertising, etc. Instead, they should serve to represent your brand’s identity. Looking to optimize your current Facebook cover photo? Here are a few suggestions with respect to best practices:
- Infringe on anyone’s trademarks or copyrights
- Include contact information, calls to action, prices, or promotions
- Reference other Facebook features (i.e., copy asking people to “like” or “share” your page)
- Resize your cover photo to at least 400 pixels wide and 150 pixels tall (keeping in mind that it will load fastest as an sRGB JPG file that’s 851 pixels wide x 315 pixels tall and less than 100 kilobytes)
- Left-align your photo with a full bleed and 16:9 aspect ratio
- Employ the help of an eye-catching graphic or photo reflecting your brand identity (use your logo as your profile picture, as this will display with your Facebook activity)
- Have fun choosing a cover photo—and change it often to entice repeat visitors!
- Follow i5ww on Facebook for even more social media and internet marketing tips!